# Run GTM outreach

> Research, writing and sending have no shared owner. See the plan, human approvals and results for this goal with Scouta.

Source: https://scouta.si/for/gtm-outreach/ · Updated 2026-09-30

Illustrative example, not a customer result.

Research, writing and sending have no shared owner.
Goal: Start conversations with ten qualified buyers this month.

## Success criteria
- Only target-fit accounts
- Approved messages and limits
- Ten qualified conversations

## People and AI
- You: Define the audience and offer (Day 1)
- Wren (AI agent): Research accounts and draft the sequence (Days 2 to 3)
- You: Approve the list, messages and limits (Day 4)
- Juno (AI agent): Run approved follow-ups and track replies (Weeks 2 to 4)

## Guardrails
Approved contacts only. Up to 30 new contacts a day. Stop on reply and hand interested buyers to you.

## Human review
Approve the audience, message and sending limits.

## Measuring the result
Scouta measures qualified conversations, records which messages worked and proposes the next adjustment.