# Research a new market

> There is plenty of research, but no clear decision to make. See the plan, human approvals and results for this goal with Scouta.

Source: https://scouta.si/for/market-research/ · Updated 2026-09-30

Illustrative example, not a customer result.

There is plenty of research, but no clear decision to make.
Goal: Decide whether to enter the UK agency market.

## Success criteria
- Evidence is traceable
- Uncertainty is visible
- A decision the team can act on

## People and AI
- You: Define the decision and what would change it (Monday)
- Wren (AI agent): Research buyers, alternatives and demand (Tuesday to Thursday)
- Juno (AI agent): Compare the evidence and flag gaps (Monday)
- You: Challenge the recommendation and decide (Friday)

## Guardrails
Cite the sources and keep evidence separate from assumptions. Bring gaps and conflicting findings to your team.

## Human review
Is the evidence strong enough to act on?

## Measuring the result
Scouta checks the research against your decision criteria and turns remaining questions into follow-up tasks.