# Launch a marketing campaign

> The assets move forward, but the campaign loses its direction. See the plan, human approvals and results for this goal with Scouta.

Source: https://scouta.si/for/marketing-campaign/ · Updated 2026-09-30

Illustrative example, not a customer result.

The assets move forward, but the campaign loses its direction.
Goal: Launch a campaign that brings 50 qualified demo requests.

## Success criteria
- One message across channels
- Within the agreed budget
- 50 qualified demo requests

## People and AI
- You: Set the audience, message and budget (Monday)
- Pip (AI agent): Prepare the landing page, email and ads (Tuesday to Thursday)
- You: Approve the creative and launch plan (Friday)
- Juno (AI agent): Launch within limits and report results (Next Monday)

## Guardrails
No spend before approval. Stay within the agreed budget and pause any channel you exclude.

## Human review
Check the message before anything goes live.

## Measuring the result
Scouta checks lead quality and cost against your target, then brings the next change to you for approval.